IMPORTANT NOTICE! The new registrant transfers policy took effect on 1 June 2008. In December 2007, the auDA Board approved a recommendation from the 2007 Names Policy Panel that the registrant transfers policy be relaxed to allow a registrant to transfer their domain name licence to another eligible entity, for any reason. Please Note! You must meet the requirements of AUDA to be able to obtain a .com.au Domain Name (Example: Have a BN or ABN or ACN number etc...). See here for further details: http://www.auda.org.au ............................................................................
Here are some examples of Domain name prices on Ebay:
Starting Price
sellmycar.net.au $320,000
homeguide.com.au $50,000
domainnametrader.com.au $120,000
snoopy.com.au $76,000
kaylee.com.au $150,000
shoppingsite.com.au $18,999
justsendemail.com Buy it now $100,000 usd
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PREVIOUS .com.au DOMAIN SALES
cars.com.au Sold for approximately $150,000 4 OR 5 years ago (domain only)
flowers.com.au Sold for approximately $150,000 4 OR 5 years ago (domain only)
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AUSTRALIAN BUSINESSES WITH PREMIUM DOMAIN NAMES
realestate.com.au ($600 Million Market Capital, News LTD)
property.com.au (REA)
domain.com.au (Fairfax Digital)
location.com.au Pty Ltd
rent.com.au
seek.com.au ($1.5 Billion Market Capital, PBL)
jobs.com.au
carsales.com.au Limited is an Australian unlisted public company with several hundred shareholders.
boatsales.com.au
bikesales.com.au
discountnewcars.com.au
usedcars.com.au
travel.com.au Limited (Market Capital ?)
news.com.au (News Limited)
rsvp.com.au (Fairfax Digital)
adultshop.com.au (Market Capital $3 Million)
International Generic Domains:
business.com (sold for approximately $350 million usd)
shopping.com (bought by Ebay for approximately $620 million usd)
work.com
cars.com
newcars.com
usedcars.com
hotels.com
toys.com
realestate.com
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THE COST OF BRANDING
Q/ How much would it cost to brand a business name equivalent to a generic term ie "New Cars" ?
A/ Millions ? BILLIONS OF DOLLARS ?
Think of ...
every car dealer in Australia selling New Cars; they all advertise "New Cars".
Nothing compares to the power of a generic domain name when used correctly.
Think of your marketing campaigns; compare NEWCARS.COM.AU with a non generic domain ??
WHICH domain would maximise your advertising dollars ?
* Make people aware of newcars.com.au once AND they'll never forget it !
/ New Cars > its part of the English speaking language, a generic domain name, newcars.com.au
/ The newcars.com.au domain name has the power to present your business as the biggest and the best !
Spend $1 million advertising blalalbal.com.au VS newcars.com.au, which will get you the most return on investment ?
NEWCARS.COM.AU
The value of a generic domain name is sometimes compared with property ie
a/ residential beach front property
b/ a commercial property on a busy road
c/ an office with a prestige location
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DOMAIN NAME RESEARCH
- The Domain King (Rick Schwartz) A MUST READ >
" Why does my traffic convert into sales at rates that can be 10x that of the average Web site? "
- Domain Names
"it is clear that the domain names registered by your company are one of its most valuable assets".
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IDEAS FOR NEWCARS.COM.AU
/ A car manufacturer could launch their new cars on newcars.com.au.
/ A group of car dealers could combine their marketing dollars to promote a shared website.
THIS WOULD TRIPLE YOUR ADVERTISING BUDGET !
/ A car dealer could use NewCars.com.au to stand out from their competitors.
/ A car dealer selling multiple brands could develop IE PRESTIGE NEW CARS www.newcars.com.au
/ A website entrepreneur could develop a new cars portal. Display pictures, information, articles, videos, interviews,
develop a marketing/lead service, finance enquiries and more. ie carshowroom.com.au (Sensis Ltd)
/ A car finance company could develop a lead generation website.
/ A new cars broker could develop a lead generation website.
* A generic domain name is the most POWERFUL online tool available.
If you want to STAND OUT from the Crowd, MAXIMISE your Marketing AND Convert SALES, buy newcars.com.au.
A powerful short generic domain name, you cant forget it and the name says it all !
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